Louis 16.000
next level
datavisualization
2025
Louis MSCI World Avg. 1987-2024 is a visualization of the average growth of a stock index, knitted into a design icon. It is the first physicalisation in a series of critical visualizations of capitalist data manifested in a recognizable design object of the 21st century.
In 2002, French designer Philippe Starck created the Louis Ghost, bringing the concept of the Louis XVI chair into mass production and turning it into an icon. Louis XVI was the last king of France, and the style that bears his name became a symbol of the extravagance that led to the French Revolution. Starck reinterpreted the concept for his time.
The MSCI World stock index is one of the most significant economic datasets. Its average annual growth since its inception in 1987 is now visualized in a chair, where the measurements of its six parts grow exponentially in size, reflecting the index’s average growth rate of 8.54% per year (-2024).
Building on Starck’s version, data is now transformed into knitting, becoming both a data visualization and a conversation piece for the present.
The result: Louis MSCI World avg. 1987-2024. It flat-packs.
LOUIS MSCI World Avg. 1987-2024 is supported by: Knud Højgaards Fond






